Template Studio

What it does

Template Studio is your library for email content. Create templates once, reuse them across campaigns, and test variations to find what resonates with your audience.

Key features

• Visual template editor with real-time preview
• Template library for organizing your content
• Preview mode to see exactly what recipients will receive
• Subject line and content variations for A/B testing
• Personalization variables for dynamic content

Template configuration

• Sender identity: From name/email + Reply-To (with optional rotation lists)
• Content type: HTML or plain text (depending on your use case)
• Subjects: one subject or multiple weighted variations with a selection strategy
• Personalization: variables and contact fields you can reference in content
• Organization: categories + tags for faster filtering and reuse
• Advanced options: optional header settings and content variation controls

Testing & iteration

• Preview with sample data to validate personalization and formatting
• Send tests before campaigns to confirm rendering across inboxes
• Clone and branch templates into variants when you want controlled experiments
• Use AI tools to tighten copy, generate subject ideas, and improve clarity

Best practices

• Keep a clean baseline template and branch variations from it
• Test one variable at a time (subject vs body) for clear results
• Preview templates across desktop and mobile views
• Use simple formatting during warm-up periods