Analytics & Metrics

What it tracks

Analytics goes beyond the dashboard overview to give you granular insights into every aspect of your email campaigns. Understand not just what happened, but why.

Available metrics

• Total sent, delivered, bounced across all campaigns
• Open rates and click-through rates with trend analysis
• Bounce breakdown: hard bounces, soft bounces, complaints
• Per-campaign performance comparison
• Per-list engagement analysis
• SMTP performance by server
• Time-based delivery patterns

Configuration options

• Filter by campaign, list, domain, or time range to isolate performance drivers
• Compare campaigns side-by-side to validate what actually moved results
• Segment engagement to understand who is responding (and who isn’t)
• Export tables and summaries for reporting and reviews
• Use Activity Logs as a companion to correlate metric shifts with infrastructure or configuration changes

Best practices

• Compare campaigns by audience and content to isolate what works
• Track metrics over time instead of single-run results
• Use engagement data to clean inactive contacts from lists
• Monitor bounce rates to protect sender reputation